Research

The money your spending is YOURS
Know what you want, from whom, and what you can afford. You are in control!

We all have several reasons to purchase a new Vehicle

Logic

- My vehicle is beginning to cost too much money for maintenance and repairs. 

- I am begining to be concerned that the next repair may end up costing me more than it's worth.


- My vehicle is still running fine but soon it will be worth very little when I use it for a trade in.

Emotion

- I love that New Car Smell and I can't live without it.

- Peer pressure - All of my friends are driving nice new cars and mine is a rust bucket.

- This car defines me.

Need

- My vehicle is in the shop more than it's on the road. I need a new vehicle.

- My family is outgrowing my car. It's too small. I need more space.

- The kids are gone. My car is too big. I don't need this big a car.

- I need 4 wheel drive because of the conditions I drive in.

What is driving your force?

Logic? Emotion? or Need?

Now that you know what you’re looking for including the options you must have and those that would be nice to have. You know what you like and have a good idea of the brand of automobile you prefer.

So it’s off to the next step of the process of auto purchasing.

Choose a Dealership and a Sales Consultant that you feel comfortable with.
 

The Dealership
How do I choose a dealership?

Friends and family will always have some input as to who they have dealt with in the past, and whether or not they were happy and satisfied with their experience.
Google reviews are also a very good resource. Typically the averages are that if you have had a good experience with sales and/or service you will tell one person about your great experience and if you’ve had an unpleasant experience you will likely tell ten, and now with social media who knows how many will see the good and the bad.
On google look at the number of reviews and at the star rating. This will give you an idea of how people feel. For example if a dealership has 20 reviews and only a 3 out of 5 star rating that will tell you that only 60% or 12 out of 20 were happy with that dealership, on the other hand if there are 150 reviews and a 4.3 out of 5 star rating this comes to 86% or 129 out of 150 reviewers were happy. All of this information from friends, family and your online research will help you make a short list. Take the time to take your short list and visit several of your choices. Not to look at cars, simply to have a look around and get a feel for the dealership and the people.

The Consultant
You’ve taken the time to research the Dealerships and have narrowed the field, now it’s the Sales Consultants turn. Look at those Dealerships’ web pages, find a listing of the Sales Consultants working there and give them a call. Be upfront and open and don't be shy about letting the Consultant know that he or she is being vetted for the job.
This is a job interview, you being the Employer and the Sales Consultant being your potential Employee. You must feel comfortable that your Sales Consultant will be working with you and for you in the process of vehicle choice and price negations. Your Sales Consultant is the bridge between yourself and the Sales Manager. It’s the Sales Consultants job to have all of the necessary information regarding your potential new vehicle, your budget, your needs and your wants. You must feel confident that your Consultant will accurately convey this information to the Sales Manager, because a good Sales Manager will be heavily involved in the choice of vehicle you will be shown, insuring that it fits within your budget and of course your needs and wants.
You now have several Dealerships on your short list, you’ve had conversations with some of the Sales Consultants, and now it’s time to call your choice of Consultant and make that appointment.